Today’s consumers have technology at their fingertips and are bombarded with information. These digital savvy Digisumers are taking control and are interacting with any device, any channel, anytime and anywhere they please. Companies are struggling to keep up with the pace of Digisumers. In this complex environment with numerous touch points and channels, it’s becoming more difficult for businesses to establish seamless and relevant relationships
To gain more insights into the challenges and opportunities that Digisumers offer, Accenture organized the High Performance Marketing Conference on January 23rd 2014. With eight key note speakers and five break-out sessions on the agenda, the event started with Marc Curtis from Fjord who explained that the Digisumers are kicking-off the age of the living services.
The age of Living Services
Consumers have high expectations for a more humanized relationship with their products and services, requiring brands to react more nimbly to their audience’s needs, infusing empathy and delight into every interaction. This new relationship also means that the lines between products and service are blurring: every product is a service waiting to happen. Read the rest of this entry »