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Tagz - The World of RFID
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Bas van Hengstum | 31-01-2007 | 09:04 Link | No Comments | Tagz - The World of RFID

Okay, I have to admit: 2007’s first month is already coming to an end, so I’m quite late with my predictions for 2007 compared to RFID Journal, Symbol Technologies (on AIM) and InformationWeek.

Crystal ball

But nevertheless: After underestimating it in my 2006 predictions, for 2007 I expect a huge development regarding RFID Standards. Both on a hardware point of view (e.g. use of frequencies) and on a software point of view (e.g. message standards). As RFID will be more and more used across (supply) chains, organizations, industries and countries, the need for standardization will increase as well.

The use of item level tagging will increase on an experimental level, but I don’t expect a huge implementation of item level tagging on small items yet. This might obstruct a quick and broad use of RFID in the pharmacy industry. There are huge benefits (assure the origin of the medicine to cancel out fakes), but this relies on item level tagging (small packages rather than individual pills).

RFID in official documents will contintue to be in the news as well. Not because it’s interesting, but because of all the claims of ‘hacked’ passports and various responses of the public when a country decides to introduce RFID on passports and driving licences.

To summarize:

  • Standardization
  • No massive item level tagging
  • Commotion regarding official documents

Bas van Hengstum | 31-01-2007 | 08:35 Link | No Comments | Tagz - The World of RFID

Rabobank already announced in November that they will introduce RFID payments using a mobile phone. Today, Dutch Bank Rabobank, Dutch Telecom provider KPN and Dutch Supermarket C1000 announced that they will start a pilot enabling 100 customers to pay with their mobile phone, like with a debit card. They will hold the phone next to the debit card reader (rather than swiping their debit card) and confirm the payment by entering a pin code. The loyalty program of C1000 will also be added to the phone/chip, as well as deposit money from empty bottles.

This pilot has been initiated by RFID Platform Nederland, of which Accenture is one of the founders.

KPN already tested this technology in 2006 in Amsterdam. In the US, mobile payments using RFID is already longer available, without the need of a mobile phone.


Abdeluheb Choho | 31-01-2007 | 12:28 Link | No Comments | Diversity

In de discussies die er rond diversiteit zijn wordt vaak gesproken over het nut van het wel of niet invoeren van quota: een verplicht percentage van het personeelsbestand dat vrouw moet zijn of een andere culturele achtergrond moet hebben. In bepaalde landen is door de wetgever of in de cultuur van bedrijven deze systematiek ingevoerd. In Nederland is het nooit zo ver gekomen. Wij hebben hier enkel een tijd de verplichting gehad dat een bedrijf in zijn jaarverslag moest opnemen hoeveel van de medewerkers een andere culturele achtergrond hebben. Inmiddels is dit afgeschaft (vooral omdat het niet werkte).

In dit kader viel mij recent in het nieuws op dat de PVDA een dergelijk quota systeem probeerde in te voeren. Zij hadden bepaald dat 50% van hun vertegenwoordiging in de tweede kamer, eerste kamer en regering uit vrouwen moest bestaan. Een op het eerste gezicht nobel en niet meer dan logisch streven. Totdat bleek dat Klaas de Vries hierdoor op een onverkiesbare plaats voor de eerste kamer stond en de heer de Vries vervolgens besloot zich als kandidaat terug te trekken. De geschrokken PVDA begon toen pas de discussie te voeren in hoeverre dergelijke quota werken wanneer je iemand met de ervaring van Klaas de Vries dreigt te verliezen. Een aantal prominente PVDA vrouwen spraken uit dat zij niet zaten te wachten op het innemen van een plaats wanneer die plaats ook ingevuld had kunnen worden door iemand met meer kwaliteit en ervaring. Kortom de quota ambities van de PVDA zijn van korte duur geweest, maar laten zien hoe ingewikkeld de discussie is.

Wat mij betreft is dit voorbeeld sprekend voor hoe de discussie over quota gevoerd moet worden. Quota werken niet omdat deze geen ruimte laat voor flexibiliteit en een realistische benadering van hoe man-vrouw verhoudingen binnen een organisatie veranderd kunnen worden. Uiteindelijk wil iedereen de beste man of vrouw op de betreffende plek. Anders is het, wat mij betreft, voor positieve discriminatie. Bijvoorbeeld: “Bij gelijke geschiktheid gaat onze voorkeur uit naar een vrouw.” Ik denk dat positieve discriminatie kan bijdragen aan een betere balans tussen mannen en vrouwen en autochtonen en allochtonen binnen organisaties. Ik ben benieuwd of anderen hier ook zo over denken?

Ik ben in ieder geval benieuwd of het voornemen van de PVDA gaat zorgen dat er straks net zoveel mannen als vrouwen op het bordes staan. Een kwantitatief voordeel heeft de PVDA in ieder geval; de koningin staat in ieder geval op het bordes.


admin | 31-01-2007 | 12:02 Link | No Comments | High Performance Marketing, Marketing Transformation

High Performance in a multi-polar world will require an ability to adjust market focus in response to shifting patterens of comparative advantage across geographies, as different countries become relatively more or less attractive as markets for products and services - or as sources of talent, capital and innovation.

Last week at the World Economic Forum, Accenture Chairman & CEO Bill Green launched the results of a new study entitled “The Rise of the Multi-Polar World,” which attempts to identify and understand the forces creating this new era of globalization.

The emergence of a world characterized by multiple centers of economic power and activity - the “multi-polar world” - is being driven by three powerful, mutually-reinforcing trends:
- The increasing power of information and communications technologies
- Government policies to increase economic openness
- The increasing size and geographic reach of the multinational enterprise

Challenges with regards to the search for new markets, economies of scale, and new sources of capital and labor are becoming important for companies’ agenda for the future. Just think about the fact that emerging economies will account for more than half of global consumption by 2025, adjusted for differences in purchasing power. Already developing-country markets for many products and services rival those of industrialized countries.

As for Accenture, head count in India will surpass US levels this year. The recognized impact of the “multi-polar world” reflects Accenture’s focus to re-energising the consulting business, leveraging skills, research, analytics and talent on a global basis. 2007 definitely will be a challenging year within this context….


Maisey Chan | 29-01-2007 | 03:03 Link | Comments (3) | Bird`s View, Me, Myself and I

My favourite season is the winter. I just love how everything looks like when it’s covered with a fresh layer of snow… So, imagine how happy I was this week when I saw the snow falling from the sky! I just wanted to share this warm fuzzy feeling with you (see the picture below) :D

 cimg51701.jpg
Winter morning from the client’s office in Hamburg


Martijn Moret | 24-01-2007 | 04:11 Link | No Comments | Veiligheid

Accenture gaat “digital fingerprinting technology” in Ierland implementeren. Samen met Motorola en Daon biometrics zal deze technologie bij de Ierse immigratiedienst en de nationale politie worden geintroduceerd.

 Als eerste zal het (nu nog) handmatig afnemen van de vingerafdrukken bij het doen van een asielaanvraag worden aangepakt, en zal het verouderde vingerafrdukkensysteem van de nationale politie worden vervangen.

 Steeds meer landen gaan over tot het digitaal opslaan van vingerafdrukken, waaronder Nederland. Eind vorig jaar is bijvoorbeeld ook het digitaliseren van de huidige vingerafdrukken-databank in Nederland aanbesteed.


admin | 24-01-2007 | 12:28 Link | No Comments | High Performance Marketing

Nowadays customers have many transparent options which increases customer demands. Just think about the way customers can compare products and services or easily switch to other providers.

To overcome the increasing pressure on revenue growth & profitability, companies tend to commoditize their products and services.

But how are customers experiencing this?
lees verder…


admin | 23-01-2007 | 09:24 Link | Comments (3) | High Performance Marketing

Adding version numbers to nouns like “WEB” or “CRM” may sound a little bit techy. In case of “ORG” it actually sounds smart…

Tools like blogs, wikis, RSS feeds and podcasts are described as “Web 2.0″. You can also call them the social web, because of their capability to enable relationships. “ORG 2.0″ organizations are nonprofit organizations which excel in online storytelling. These are organizations that give their volunteers and members a voice and get out of the way. They are pros at mobilizing awareness online. They are experimentors. Innovators. On a mission. They are fearless.

Greenpeace.org
Greenpeace: Ranked as #1 “ORG.2.0″ organization

Vote for your favorite “ORG 2.0″ and check this list of the 59 smartest nonprofit organizations online today.


Robbert Schravendijk | 22-01-2007 | 10:58 Link | No Comments | Our SITE

In our daily practice within Accenture in general and especially within SITE, we often are confronted with the mismatch between agreed IT Service Levels and actual IT Customer Satisfaction. IT Service Levels alone are not enough, understanding IT customer satisfaction is particularly important in situations where IT supply and demand are structurally separated or outsourced. So in our experience, measuring and improving high customer satisfaction comes down to answering a few questions: lees verder…


Maisey Chan | 21-01-2007 | 12:23 Link | Comments (4) | Bird`s View, Discovering Countries
Hamburg Station  Working abroad isn’t always as fun as it might seem. Just like this thursday… our team were all planning to go home and see our loved ones, but mother nature decided differently.        

It all started in the morning when we first heard the news about the storm back home, but we weren’t too worried. If our flight should get canceled we would still have the option to go by train. Just like last year when the London terrorist attack happened. I went by train via Brussels, back home to my beloved home town Rotterdam. A comfortable trip of about 6 hours.

Canceled trains in Hamburg Central Station  
So, when I came out of my meeting around 15 and heard that the Central Station in Amsterdam was closed and that most flights have been canceled. We decided to go by train… at least we tried to… The train stopped after one station and announced that it would not go any further until the next morning, because of the storm.

Eventually we had to give up and return to the office. We rebooked our tickets and stayed in Hamburg for the rest of the night. Luckily we all got home safely the next day.