I received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me.

Opening it shows a contraproductive banner for Casale media. At least, for me.

I always thought they were quite on top of things, with various media innovations and good presence on events like LeWeb3. Maybe they should inform their ad agency as well that you don’t control the places people see your brand online.  You don’t have this control, you don’t own the communication funnel. You are a player in the larger communication landscape, just as your target audience is. Casale Media: old habits die hard.

**this is a re-post from jortpossel.com**

I posted this yesterday on one of our internal blogs.

I was at the dentist this morning for a regular check-up. Imagine my surprise when I leaned back and all of a sudden was watching RTL Vandaag on a television screen above my head. Appearantly, things are changing at one of the least customer-centric environments. lees verder…

In UT nieuws, het weekblad van Universiteit Twente  stond een paar weken geleden een prachtig stukje over de installatie van Barack Obama. Studenten van Harvard University, toch niet de minste Universiteit wilden deze live zien en vroegen of een tentamen dan kon worden verplaatst naar een andere dag. 2000 studenten moesten namelijk een tentamen doen van 9.15 tot 12.15. Om 12.00 zou echter de installatie zijn. De Universiteit gaf gehoor aan de oproep door het tentamen te vervroegen naar 8.30. Goed compromis lijkt me. De studentraad vond dit echter niet. ‘Dit is frustrerend, want niet waar we om vroegen. Nu moeten alle studenten vroeg op, ook als ze niet om de inauguratie geven.’ 
Vroeg op?? Nou, als deze klagende student model staat voor de gemiddelde Harvard student, dan is het daar ook niet meer wat het geweest is. 

Nuclear power is clearly enjoying a renaissance. But more significantly, people’s views about nuclear appears to be changing. Governments in Italy, Sweden and elsewhere have changed their minds in favour of nuclear and others are considering their next moves.  And as has been widely reported, some of the most prominent opponents of nuclear energy have changed their minds.

lees verder…

Is there is business case for smart grids? That was one of the first questions asked by journalists we met in London this week when we unveiled our strategy for smart grids.  Or rather, our strategy for smart cities. lees verder…