Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience. This is the main outcome of Accenture’s second annual Global Broadcast Consumer Survey.
Accenture interviewed 13,600 consumers across 13 countries, including five countries in Asia for their views on digital content delivery. The result is a truly global perspective into the way consumers’ behavior and preferences are continuing to change under the impact of a rapidly-expanding choice of media options. Read more…
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