It is enough to get one thinking. Are the age groups 50 plus likely to catch up to the younger generation in their use of social media?
Up until now it has been a young persons game. Generation X and Y lead the way in use of social media channels. They are not just spectactors, but active contributors who use the services in their daily lives. While the daily usage of the younger generation is perhaps a given have we been neglecting the 50 plus?
The study conducted by Pew Internet concluded a 88% growth in social media usage in the age group of 55-64. Yet a more staggering growth was seen in the 65 plus age group with a 100% growth in the last year.
Until now many firms in the Dutch marketplace have been slowly adapting social media strategies. A common assumption has been that only selected customer segments are demanding social media; this new insight from Pew Internet would challenge these assumptions.
While the local adaption rate towards social media channels is extremely difficult to predict Dutch organizations should keep their eyes and ears open to what is happening in North America. Valuable insights to changing customer behaviour can be observed and translated to local Dutch marketplace allowing us the advantage of learning from their experiences.
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