Archive for April, 2011

Accenture’s History: Setting standards

In my last post I started with the early 1960s. When the firm upgraded the system from mechanical punch cards to an electronic computer. And ended with John Higgins’ charismatic leadership that provided all the key ingredients for the “special sauce”, which is a mixture of moxie, drive and the willingness to commit the necessary resources.

By the late 1960s unprecedented changes were buffeting societies and businesses around the world. Arthur Andersen’s entrepreneurial culture helped produce new ways of creating and measuring business success. The consulting division’s rapid growth, coupled with changes in technology and a tumultuous world economy, created new challenges for partners. Innovative consulting leadership enabled Arthur Andersen to emerge as a dominant global consulting firm by the end of the 1970s, and assured that the consulting practice would play an increasingly important role within Arthur Andersen. Read more…

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Zelfde project, nieuwe rol

Vorige maand ben ik voor vier weken naar India geweest om kennisoverdracht te geven aan mijn Indiase collega’s. Ik heb in de tijd voor mijn reis redelijk wat ervaring opgedaan als ontwikkelaar in een BPM platform, waarin ik onder andere user interfaces maakte, business processen bouwde en in Java heb geprogrammeerd. Omdat ontwikkeling op mijn huidige project steeds meer naar India wordt verschoven, heeft dat gevolgen voor mijn rol.
Voor mezelf had ik bij mijn start bij Accenture al een soort carrièrepad in gedachten. Ik wilde Read more…

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Accenture #44 in MT500 companies with best image

Management Team, the largest business magazine in the Netherlands, has released its MT500: the annual ranking of the top 500 companies with the best image in the Netherlands. This list is based on independent research and mirrors the opinions of nearly 1500 managers.

Following last week’s good news involving the lead position of Accenture in the MC 50 (Consultancy.nl), we are proud to announce Accenture has jumped to number 44 on the MT500. Coming from the 75th position in 2010, this year Accenture managed to reach the top 50 for the first time.

In its write-up, MT describes the Accenture brand as a promise: “Clients do not have to expect anything less than the best”. For the full article, see below.

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Social CRM, what next?

Blog post written by Robert Neumann. Robert is a former blogger on Blogpodium and is a Consultant within Accenture’s CRM Service Line with a focus on Sales Transformation.


“Social CRM isn’t just another communication channel to market”.

Following-up on my last blog entry, I found a blog about the current status of social CRM and where it could go next: Social CRM at a crossroads? According to the author social CRM evolved from an innovative new tool used by a few companies to a mainstream functionality that practically all companies use (in one way or another). The big question is what to do with it now and how to really create value with this new technology?

The author outlines three main possibilities:

  1. A new communications channel, used to communicate and market to new customer groups, but doing it mainly from the perspective of the company (and not the customer).
  2. A new social CRM technology solution, implemented in order to follow the crowd and “have it”, but failing to create real value.
  3. A way to co-create value together with customers, incorporating the perspective of the company, the customer and their touch points. Based on this understanding value can be created for both parties.

While the author sees the third option as the only one providing sustainable success for companies implementing social CRM, Dutch banks and insurance companies are still very much figuring out which way they would like to go. I do recognize abovementioned options one and two among them, but have not yet seen anything that really goes beyond that.

And this is the step a lot of companies need to start thinking about right now. The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered the ways in which companies interact with their customers. If they want to make social CRM something sustainable or something more than just the next hype, they need to make it more than a communication channel or another CRM functionality. They need to make it part of their overall CRM concept, something that is fully incorporated in their sales and service strategy. Companies should adopt a “social CRM” strategy.

I’m very much looking forward to the first Dutch bank or insurance that manages to do that. Or, even better, help to develop and implement it.

What do you think is next? What should companies do to respond to these changes?

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Earth Day 2011

31 years ago today, on April 22nd, ‘Earth Day’ was founded with the intention to create awareness and appreciation for our natural environment, for better understanding the affect our actions have on planet ‘Earth’ and making positive environmental changes in our community. A day to think about what each of us can do to help upkeep our planet and to remind us that even in this time of environmental challenge, every citizen has the power to affect change on a global level. But not only citizens have these powers. Read more…

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The debate between ‘Plug-in electric vehicles’

Plug-in electric vehicle (PEV) is a catch-all phrase to include both plug-in hybrid electric vehicles (PHEVs) and full electric vehicles (EVs). While this phrase is often used and little distinction made between the two vehicle types, when it comes to consumer demand, these vehicles have very different implications.

However, automotive manufacturers seem to have anticipated the market and drawn a line in the sand favoring one vehicle type over the other, with GM putting its money behind the PHEV, and Renault, BMW and Nissan hedging their bets on the EV. This debate between the PHEV and the EV is one that is most transparent in the market race between GM’s Chevrolet Volt and Nissan’s LEAF, both released in late 2010. In many ways, the initial success ofone over the other is likely to shape the market going forward. Read more…

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Accenture wins MC50 consultancy.nl

Independent Dutch online platform www.consultancy.nl published an annual ranking named ‘Management Consulting 50′ (MC50), about the online image of  management consulting companies in the Netherlands. The MC50 is based on the behavior of website visitors and ranks the 50 most popular management consulting companies in the Netherlands. Visitors are a combination of different target groups, including consultants, students, job seekers and clients of consultancy. Based on the daily traffic and visits of more than 100.000 unique visitors per year, this year’s winner and most popular consultancy is Accenture. Read more…

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IUEC 2011, Day 2: Winners, Losers and Mr. Annan

The second and last day of Accenture’s IUEC 2011 Mr. Kofi Annan would discuss the challenging business to become leading actors in sustainable development. But first I would like to discuss an interesting session about who will be the Winners and Losers of the Energy Transition.

What will the future energy value chain look like? Current market structures may not support the required levels of change, opening the way for new business models, products and services. Those in the renewables sector may become the new industry ‘majors’ in the next decade. Would that happen at the expense of or in partnership with today’s leaders? Read more…

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Denken en doen

Weet je precies wat je gaat doen vandaag? Wat er gedaan moet worden om deze week, komende week, en de komende maand succesvol te laten verlopen? Dan hou je je met hele anderen zaken bezig dan ik…

Op dit moment ben ik bezig met denken en doen, ontwerpen en leveren. Read more…

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IUEC 2011, Day 1: Forging the Energy Transition

Last monday was the official kick-off of Accenture’s International Utilities and Energy Conference 2011 themed ‘Forging the Energy Transition’ in Amsterdam, The Netherlands.

The next 10 years will be a period of significant change and disruption. Change to the energy mix is coming quicker than expected. We can already see it today with the end of easy oil, the rise of shale gas, the push on renewable energy and the increase in demand for generation capacity. The demand to scale infrastructure and resources is quickly accelerating technology innovation, and may result in leapfrogging and eventually commoditization. Competition is intensifying as new business models emerge and future industry leaders seek to take advantage of the changing policy landscape, posing a threat to existing companies across the industry value chain. Read more…

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