Archive for June, 2011

CFO Day 2011 – Corporate Sustainability & Outsourcing

With over 530 participants and 350 CFOs attending and top speakers including former Prime Minister Ruud Lubbers and former Executive Secretary of the UNFCCC Yvo de Boer; CFO Day, last week’s event for financial leaders in the Netherlands had it’s 10th anniversary. The theme for this event was ‘Value Driven Corporate Sustainability’, a topic that increasingly has become a Boardroom theme.

On behalf of Gold partner Accenture, Bart van der Mark and I had the opportunity to present our (interactive) session titled ‘The role of the CFO in integrating sustainability in the organization’, about the role of the CFO, the value of sustainable performance management and a free format discussion about the role of sustainability in outsourcing programs. Read more…

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World Environment Day 2011: Environmental Highlights in the Netherlands

June 5 was World Environment Day (WED), an annual event which Accenture commemorates each year aimed at being the biggest and most widely celebrated global day for positive environmental action. WED has grown to become one of the main vehicles through which the UN stimulates worldwide awareness of the environment and encourages political attention and action.

In alignment with its slogan every year, everywhere, everone; WED is also a day for people from all walks of life to come together to ensure a cleaner, greener and brighter outlook for themselves and future generations.

Highlights

Corporate citizenship is fundamental to Accenture’s character and the way we run our business; it is reflected in the actions of our people. We work to make a sustainable difference in the long-term vibrancy and vitality of people and communities around the world. This year WED highlighted the different initiatives Accenture established in the Netherlands over the last year:

Read more…

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You win some you lose some

Afgelopen week was me het weekje wel weer. Aan de ene kant goede ontwikkelingen, aan de andere kant een beetje een tegenvaller. Laten we maar starten met het goede nieuws.

Ik heb op mooie locaties gewerkt, met leuke mensen en heb al met al een gezellige week gehad. Read more…

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Unsatisfied consumers: who will take the first step?

The Accenture CRM Team recently completed a global survey of consumers to ask about their views and opinions in the area of customer service.  In the Netherlands there were 1004 participants in the survey and the results were at times quite surprising!  To keep it simple I have selected five key findings that I wish to share with you;

1. Customer service expectations are rising!

Globally, 40% of consumers stated their customer service expectations had risen as compared to one year ago.  This figure dropped to 19% for the Dutch sub-set of consumers.  Why so much less in the Netherlands…?

2. Dutch consumers are the least satisfied with the most important service characteristics!

From eleven pre-specified service characteristics, Dutch consumers gave the following three (in order of priority) the highest score in importance: ‘having employees who are knowledgeable and informed’, ‘having customer service employees who know my history so I do not have to repeat myself’, and 3rd place was ‘the amount of time I have to wait to be served’.  After scoring the characteristics to determine which were the most important consumers then were then asked to rate how satisfied they are with the current delivery of these characteristics from Dutch service providers.  On a scale of 1-5 (5 being highly satisfied) the scores are shockingly low;

  • having employees who are knowledgeable and informed scored 2.74
  • having customer service employees who know my history so I do not have to repeat myself scored 2.42
  • the amount of time I have to wait to be served scored 2.44

So the service characteristics that are the most important to Dutch consumers are also those characteristics that consumers are least satisfied with.  Odd, don’t you think?  Are Dutch consumers not communicating to service providers what is important to them…? Or are service providers just not listening…? Read more…

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Accenture favorite employer in consultancy

Intermediair, the largest magazine for highly educated (young) professionals in the Netherlands, published it’s annual corporate image research titled ‘Intermediair Imago Onderzoek‘ on the 50 most popular/favorite employers to work for. Based on an independent research asking over 3300 professionals to name 3 companies they would like to work for (on top of mind), Accenture this year jumped 10 ranks up to #37 in 2011.

According to Job Mensink (Brandgiving) valuable employer branding cannot be achieved with expensive media campaigns any longer. Conversations facilitated by social media play an increasing role in the image of companies, says Mensink. With the rise of social media, employees are more willing to talk (with eachother and peers) about the company they work for, and that is most important for an corporate image. It’s not about creating an image, but about companies staying close to their core values.

Even more remarkable is that Accenture is listed as most favorite employer in the consultancy sector for the 3rd consecutive year. These results follow earlier recognitions in 2011 (MC50 and MT500), and is a demonstration of the expertise and professionalism of our people.

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Accenture’s History – Explosive growth

In my previous post the financial success of the consulting practice in the mid-1980s led to renewed demands from consultants for a bigger slice of the pie. They saw themselves in different businesses with different economics and they certainly didn’t see the audit practice as the “core” of their business.

Economies were booming around much of the world by the mid-1980s. The Andersen consultants leveraged their market-leading position to produce record revenue and profits. The consultants as a result demanded a greater say in running their business as it continued to diverge from the more traditional and regulated audit and tax practices. Partners in the traditional divisions balked, but following a series of wrenching management summits and reorganizations they finally granted the consultants a measure of the self-governance they desired. Read more…

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#CSS2011: 250+ tweets strong!

On the 26th of May Accenture sponsored, in conjunction with TeleTrain, the first annual Customer Service Seminar.  The theme this year was to investigate and discuss the impact of new social media platforms on organizations and their interactions with the customers.

The day began with an introduction to the demanding and selective customers of today combined with a poll of the room to see how ’social’ the audience members were.  After the short introduction the participants were in agreement to the challenge their organizations face and were ready with their smart phones to start filling up the Twitter fountain.  The day flew by as all 8 speakers provided their view on the challenge of today, and those challenges that are likely to arise.  Key ideas shared by the presenters are; Read more…

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Big success 3rd edition Zuidas Run

Work hard, Train harder!

Last Sunday was the third edition of the Zuidas Run initiated by Accenture – the premier businessrun event of the Netherlands. With over 2400 runners and 20 partners participating, this year’s businessrun was an even bigger success than previous editions. A large proportion of the runners were made up of Zuidas companies employees, their clients, families and friends.

After the central warming up, and under the sweeping rythm of music blaring the competitors lined up at the start on the Gustav Mahlerplein supported by fans, and watched by the media. With the Hakken Pakken Run 2011, special running preparations and traineeships over the last couple of months by Phanos and Fit&Fruitig at the Zuidas Run trainings center, the participants were ready to compete in the two courses: 4EM and 10EM. For the future ‘Zuidassertjes’ there was the 1KM Kids Run. Read more…

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T&OP supports foundation ‘De Regenboogboom’

Blog post written by AdJan Brouwer. Adjan is a former blogger on Blogpodium and Executive Partner Talent & Organization Accenture Netherlands till September 2012.


With the determination to inspire, foundation ‘De Regenboogboom’ (the rainbow tree) believes that children are within themselves true super heroes and shows them that regardless of their illness (or any other ‘bad’ situation) they are still brave, strong and special. With their unique holistic approach and over 165 volunteers, the foundation offers children the confidence, strength and inner peace in their heavy journal often facing severe life threatening diseases.

By visiting children in hospitals, schools and at home, and using a crystal as an illustrative tool (let the sun shine through it – and a real rainbow appears), the foundation reminds children that it is not their illness that defines them, but the princess or superhero they dream to be. Inside each one of them lies true beauty and greatness.

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