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High Performing Business Studies in changing economic times

In 2008, just before the crisis, Accenture launched its first High Performance Business (HPB) study, which revealed that companies listed on Amsterdam’s AEX index were underperforming their international peers, largely due to less growth. Shortly afterwards, the fallout from the subprime mortgage crisis on the US house market led to a freeze in the credit supply in the financial sector. This triggered an economic crisis that hit (international) trade, which in turn resulted in a social crisis driven by increased unemployment rates.

The second HPB study, published during the crisis in 2009, revealed that AEX-listed companies were still underperforming and less well positioned for growth. However, this time their underperformance was also due to the fact that they lacked the operational agility to adjust quickly to the changed market conditions.

The following year saw a slow recovery, largely fueled by government investment in infrastructure projects, stimulus packages, the restocking of global supply chains and strong growth in many emerging markets. However, these measures only addressed part of the core issues, and the remaining weaknesses in segments of the banking sector and lagging production volumes in mature markets remain a major drag on the global economy to this day. Read more…

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Climbing a Curve: A Big Enough Market Insight

In my last post, I talked about how true high-performance companies manage to jump the S-curve, not just once but repeatedly. It is just as important, however, to understand how companies get onto and climb the S-curve in the first place. This requires something we call the Big Enough Market Insight, or BEMI. At Accenture, we believe this is at the heart of all successful businesses. A BEMI is an insight into the future of a market with enough growth potential to generate substantial revenues – and profit – for years to come. An insight so powerful that it puts your company way ahead of the competition, at least for a time.

To be a real high performer, it’s not enough to simply win. You have to win big; so big, in fact, that the market knows immediately that you’re playing in a different league to your competitors. One example is pharmaceutical company Novo Nordisk. Read more…

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The Business of Jumping S-Curves

Welcome to the first in a series of posts in which I’ll look at what makes companies genuine high-performance businesses, and discuss why so many fail to make the grade. Are enduringly successful companies simply in the right place at the right time? Can it really just be a matter of luck or is there more to it than that? Accenture has explored this topic in detail over the years, and we’ve identified a number of traits that we believe distinguish the winners from the also-rans of the business world.

So how do a select group of companies outperform their peers over a sustained period? And how do they manage to consistently grow both revenues and profitability, even during economic downturns and market disruptions? Is it down to the business ‘excellence’ that was the focus of so much business literature in the latter part of the 20th century, or is it the ‘greatness’ that everybody was talking about in the early part of the last decade? In 2003, Accenture embarked on a major research project to find out what really sets these companies apart. Over the past eight years, we have looked at over 800 companies across dozens of industries and going back decades. What we found is that truly great companies get to the top and stay there by accomplishing the one thing that evades the majority of companies: they jump the S-Curve of business performance.

Read more…

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