New connected technology is empowering people, businesses and organizations all over the world to drive personal and societal change on a local and global scale. Due to the Internet people have an increasing awareness of issues and social media is providing a stronger ability to take action. Today’s big challenges can not be solved by one company or one industry anymore, because a new notion of ownership has emerged: people are taking matters back into their own hands as they realize that everyone can potentially fulfill a role regardless of their position or location. Now everyone has the power to do things for themselves on an even greater scale.
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The shift to “New ownership”
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TNW CxO Summit 2012 highlights
Two weeks ago The Next Web organized the first TNW CxO Summit in partnership with Accenture at the Westergasfabriek in Amsterdam. Aimed at senior executives, leading thinkers, and founders, this invitation-only conference featured world class speakers sharing their thoughts on topics including the Internet, mobile, technology, media, finance and entertainment.
The summit started with a welcoming note by TNW founder Boris Veldhuijzen van Zanten and Accenture’s Senior Executive Digital Transformation Harald Timmer. During the four hour Summit I had the opportunity to interview four speakers asking what brought them to The Next Web Summit, the key takeaways of their presentation and what their advice is for enterprises to start doing tomorrow.
The rise of the Data Scientist
Hilary Mason – Chief scientist at Bit.ly discusses the rise of the Data Scientist, a new class of professionals integrated into large and small organizations enabling them to make sense out of the Big Data stored in their servers. Data scientists are building products and models out of data and explaining and visualizing it, turning that wealth of data into usable benchmarks for sound business decisions.
Tapping the minds of many
Looking to the future, crowds and crowd sourcing are the future of business, governments and social innovation, according to Ross Dawson. Read more…
Innovation in the Age of Uncertainty
In the run-up to the Accenture Innovation Awards 2012, one of Europe’s leading creativity and innovation platforms, PICNIC invites Accenture to visit the Innovation Mash Up on May 15th at Amsterdam’s Pakhuis de Zwijger. Aimed at Dutch and international professionals responsible for driving business development and managing innovation processes, the Mash Up will explore how businesses in various sectors can successfully apply top innovation processes used by creative industry professionals to launch new products and services, engage clients and customers, and enable grow.
Accenture ranks #35 in MT500 companies with best image
Management Team, the largest business magazine in the Netherlands, has released its MT500: the annual ranking of the top 500 companies with the best image in the Netherlands. This list is based on independent research and mirrors the opinions of nearly 1500 managers.
Coming from the 75th position in 2010, in 2011 we climbed 31 positions to number 44. Following last year’s great result we are more than proud to announce that Accenture managed to reach the top 50 for the second time ranking #35 on this year’s MT 500.
In its write-up, MT expects Accenture to rise even further in the future. For the full article, see below (in Dutch). Read more…
6 ways to Drive Large-scale Changes with Social Media
In the recent published Technology Vision 2012 one of six most important emerging technology trends is that social media are becoming powerful catalysts that are changing the ways customers, employees and partners use technology to interact with the world around them. But most enterprises have yet to catch up to that reality and almost none take full advantage of it.
While enterprises are eager to implement social media and collaboration tools (e.g. web meetings and video conferences) into the corporate communications and management strategies, they struggle to be successful with such initiatives. Although the reasons for failure vary, many can be traced to the difficulty with managing multiple talent and organizational elements effectively across a global enterprise.
Key discussions World Economic Forum 2012 – Davos
With 260 sessions, debates and briefings at the World Economic Forum Annual Meeting 2012, this year’s theme -The Great Transformation: Shaping New Models- reflects the need for a profound overhaul in the face of a fraying global system and lingering economic malaise.
Federal Chancellor of Germany Angela Merkel opened the event in Davos with emphasizing the urge for Europe to regain global trust and compete effectively on the world stage by reduce state debt and creating harmoniously functioning political structures. As she stated: “What we don’t want is that we promise something that we can’t deliver”. If there’s one word that sums up the mood at the WEF this week, it’s uncertainty.
In below video Accenture Executive Chairman ‘William D. Green’ discussed insights from several panel discussions on how technology drives growth and opportunity and on the importance of building talent and competitiveness.
Growth in Emerging Markets
One of the most discussed topics this year was the search for growth in emerging high-growth markets. The search for growth opportunities in emerging economies is no longer a matter of choice; it has become a necessity. Read more…
World Economic Forum Annual Meeting 2012
What great transformations will the world see in the next decade?
Tomorrow marks the kick-off of the 42nd edition of the World Economic Forum (WEF) Annual Meeting which will take place January 25-29 in Davos, Switzerland under the theme The Great Transformation: Shaping New Models.
Over 2,600 top officials from leading private-sector companies, governments, nonprofit organizations and academic institutions will gather to discuss the increasingly complex, interdependent and fast-paced era we live in whereby leaders return to their core purpose of defining what the future should look like, aligning stakeholders around that vision and inspiring their institutions to realize that vision. Ahead of the event Accenture CEO Pierre Nanterme outlines 3 trends that are driving this global transformation.
Like last year, Accenture Chairman Bill Green was once again invited to share his vision and opinions and will moderate a panel session entitled A Smart Growth Solution that examines how technological advances drive economic growth and employment.
The Era of Hypermobile Consumers
In the past five years, Accenture’s Consumer Electronics Study has researched consumers’ preferences for technologies and services. As innovations in technology continue, it doesn’t appear that consumers’ affection for technology will fade anytime soon. With mobility as the latest trend in consumer technology, hardware and content providers enjoy a booming market that shows no signs of slowing down, at least in the foreseeable future.
Accenture’s 2012 survey of more than 10,000 consumers across 10 countries shows consumers are making their networked lives more robust. They are connecting in more than one way and on multiple devices, consuming more content, and doing it all on the go. Specifically, this research has identified 5 trends for manufacturers and service providers to consider as consumers strive to be always connected. Below I will discuss three trends of these trends in more detail.
State of Social Media engagement among B2B companies
Recent Accenture research confirms that while the level of social media activity among hundreds of companies confirms the perception that social media applications can enhance consumer marketing, sales and service practices, few are using social media to its fullest potential across marketing, sales, service and innovation.
Low Level of Engagement
Accenture recently surveyed executives at more than 200 companies to get insights in their social media attitudes and actions. The research revealed that 65 percent of survey respondents considered social media an “extremely important” or “very important” channel and only one in six (17 percent) of executives perceived social media as not very important or not important at all.
The launch of a new Global Advertising Campaign
Today Accenture launched the new global brand campaign to take its successful “High performance. Delivered.” positioning to the next level. After last year’s advertising campaign which featured photographs of animals — giraffes, sheep, elephants and polar bears — as metaphors to bring to life the Accenture brand theme, the new campaign demonstrates the full depth and breadth of Accenture’s global capabilities, and how we leverage our industry expertise and leading consulting and technology capabilities to create significant, tangible business value for clients. In the Netherlands, we kicked off our new advertising campaign with a series of ads in today’s Innovation issue of FD Outlook.
With clear headlines and “bold colors”, the campaign focuses on results-focused case studies featuring clients, which are being leveraged across a variety of marketing channels, including advertising. Prominent among these case studies, is Anglo-Dutch company Unilever, focusing on how Accenture helped the global consumer goods company to leverage technology to simplify, standardize and unify business processes across more than 100 countries — resulting in €1 billion in savings for Unilever.
In addition to leveraging engaging imagery, clever copy and a bold color palette, the new brand campaign features the Accenture symbol — “>” — which has been part of the company’s logo for more than 10 years. The campaign includes print ads, posters in 73 airports in 35 countries, outdoor ads, digital ads, social media and video clips of case studies. Images from the ads will also be displayed in 200 Accenture offices around the world.
For more information and visuals, please visit the advertising landing page on Accenture.nl.
