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Jort Possel | 01-02-2010 | 11:25 Link | Comments (1) | Entrepreneurial Marketing

Accenture and Avanade, two global providers of business technology services and consulting, showcase in this video business solutions using the latest touch technology, simplifying the way you interact with information and offering exciting, new opportunities to engage and empower customers.


Jort Possel | 14-01-2010 | 05:00 Link | Comments (2) | Entrepreneurial Marketing, ...and Accenture, High Performance. Delivered.

Today we launched our new advertising campaign.

Using bold and surprising visual metaphors, this new campaign extends our longstanding High Performance Business brand positioning. The campaign highlights some of the key drivers of high performance: sustainable success, innovation, organizational agility, and operational excellence.

Chameleon_accentureadvertising

On accenture.com we’re sharing a selection of the new ads.


Jort Possel | 28-10-2009 | 09:14 Link | No Comments | Entrepreneurial Marketing

Joost de Haas and Shikko Nijland (Strategy Consulting NL) just launched the High Performance Business 09 research: Winning in the downturn - How AEX companies are positioned for the upturn. A great research report is the outcome, having used the methodology of the Accenture Institute for High Performance for a local relevant study. lees verder…


Jort Possel | 03-07-2009 | 07:43 Link | No Comments | Entrepreneurial Marketing

awards_2007_resized.jpgI can’t believe it’s starting again already: the road to the third edition of the Accenture Innovation Awards has just been opened. Its starts with the registrations of innovative concepts.

Organizations in the fields of Media, Entertainment, Communications and High Tech can register theirs until July 31. lees verder…


Jort Possel | 02-07-2009 | 07:56 Link | No Comments | Entrepreneurial Marketing, ...and Accenture

We recently got Telepresence installed in our Amsterdam office. All our France/BeNeLux Marketing MT meeting for example are now through Telepresence instead of conference call. A huge improvement and scary how real the ’shared room’ is. lees verder…


Jort Possel | 28-05-2009 | 12:39 Link | No Comments | Entrepreneurial Marketing, ...and Accenture

Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience. This is the main outcome of Accenture’s second annual Global Broadcast Consumer Survey. lees verder…


Jort Possel | 27-04-2009 | 08:05 Link | No Comments | Entrepreneurial Marketing, High Performance. Delivered.

zuidasrun.jpgWe had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only……. lees verder…


Jort Possel | 01-04-2009 | 11:37 Link | No Comments | Entrepreneurial Marketing, New new marketing

AndrewKeen_nextwebsalon

Yesterday evening I was again present in the home of Boris Veldhuijzen van Zanten, as a guest of the Next Web Salon. Also present, next to the usual suspects Patrick de Laive and Arjen Schat, was Andrew Keen.

In his first book,  Andrew makes mash potatoes of all driving forces behind 2.0: pro-am, citizen journalism, long tail, power to the masses. And he still does.
Yesterday, he claimed Web 2.0 was dead and looked towards the next big things. He loves Twitter, because it takes away the anonymity and there’s a natural selection process on following and followers. I still fail to see the big difference though: wasn’t web 2.0 all about natural selection as well? You choose who to follow and who to ignore, thus making only a few blogs really well read?
Now his new book is coming up and he will deliver a keynote at The Next Web conference. Subject:  the web vs. the ever increasing loneliness in society. He doesn’t blame tech, but is worried about the dangers that come these innovations.

I haven’t been that positive about Andrew in the past.  And still I lean a lot more towards the Cluetrain Manifesto/David Weinberger/Clay Shirky -camp than to pessimistic views.  But I have gotten more nuanced after last night, most of all because he has become so as well. Although arrogant, he showed yesterday he is a self critic by pointing out the flaws in his first book. Through his appearances, he pushes us optimists to be so as well.

**This is a re-post from jortpossel.com**