Last year a friend told me that while he was in China, he saw a huge white advertisement on the road with just a black 2D-Barcode. That was all. Obviously, he was very intrigued by it, but could not figure out what it was so he asked his taxi driver about it. The taxi driver took his cameraphone, snapped the barcode, and an advertisement of a large nearby company with a link to their website showed up on his screen. A good example of how technology innovation comes to the real consumer!
New technology trends allow and drive many new innovation tracks in companies. And the last years were for sure no exception. We have seen a strong popularity in social networking sites based on web 2.0 collaborative and participative technologies, not only on the public internet, but also now within enterprises. Mobility device integration also became hotter. The use of internet on mobile phones, PDA/smartphones, networking games on gaming consoles, but even appliances such as fridges and kitchens became more accepted. Mobile social networking websites saw many startups develop mobile phone software last year to interact on social networking sites through your mobile.
Less prominently, but increasing, we also see that there is a careful shift from text-based to non-text based internet. Internet is still strongly text-based. Yes, you can already google images nowadays, but you still have to type in the keywords you are looking for. Websites including google focus now on matching pictures with y
our uploaded picture rather than analyzing keywords and do a semantic search. There is a website allowing people to upload their own picture and the website chooses clothes and accessories which fits the person’s picture. Other websites experiment with voice (Midomi.com) where you can sing a lyric and it recognizes the song. There is a phone number you can call and let your phone listen to a song in a shop for instance, and it recognizes the song and artist (great for copyright protection). Amazon.com opened up a service where you can SMS lees verder…