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Be > You

Today we kick off our recruitment marketing campaign in the Netherlands titled BE GREATER THAN. In print, online, outdoor and through promotional activities we ask potential candidates to be greater than.

Over the years we have all become familiar with the forward mark in our brand. This new campaign uniquely features the Accenture forward mark to reinforce our high performance business positioning and the opportunities in the future. Along with its differentiation and aspiration, the imagery is visually appealing. The word pairings engage and inspire recruits to get more out of themselves by choosing a career at Accenture.

I love the new global advertising concept. I believe it’s a perfect fit with the company we are and the career paths we offer our people. What truly sets us apart is the ability to offer our people faster personal growth. The size of the company, the broad range of activities, the global scope and the mentality make sure this can be faster growth vertically, becoming a boardroom performer, or with horizontal steps, developing oneself broadly. Or, often the case, a mix of the two. Working for the top companies in the Netherlands with the best people, extensive training and a global environment enable this faster growth.

Throughout the weeks ahead the BE GREATER THAN campaign will be visible on the recruitment websites Nuwerk.nl and Intermediair.nl,  in social media (LinkedIn and Facebook) and on several other websites, in the largest free newspaper in the Netherlands ‘Metro’ and across leading universities in the country.

Let us know what you think. And if the campaign speaks to you as well,make sure to visit accenture.nl/carriere.

Kick-off campaign: Nu.nl homepage take-over

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Accenture’s history: becoming a global player

Time to pick up where we left off in the last post about the corporate history of Accenture, the period in which Andersen became a global player: the late 1950’s. A short recap, we ended with how Joe Glickauf came to define Andersen’s Administrative Services Division, a division which ultimately would go on to become Accenture.

Coming of Age: Global Roots
One day in 1957, an angry Forrest Mars, son of the founder of the Mars confectionary empire, came storming into Spacek’s Chicago office complaining about the service Andersen was providing his company in London. At the time, Andersen had affiliations with a few organizations to provide client service outside the United States. Spacek traveled to London to personally investigate the situation. Besides canceling Andersen’s affiliation with Turquand, Youngs, one of the oldest accounting firms in London, Spacek resolved to build Andersen’s own network of offices in Europe.
By the late 1950s, promising nationals had been recruited as the first generation of European leadership to guide the small but growing London, Paris and Madrid offices. This laid the foundation for the core value known today as One Global Network.

“We are ‘one firm,’ and that is why we are different from everyone else,” Martin Vandersteen, an early European leader, said. “Everyone has a separate British firm and an American firm and a French firm…and it struck me as being the source of enormous competitive advantage.”

Read more…

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Accenture’s History – How did we get here?

Continuous innovation and rapid transformation have been themes throughout Accenture’s history. Established in 1989 primarily as a technology consultant and systems integrator, Accenture soon began offering a new breed of business integration solutions to clients—solutions that aligned organizations’ technologies, processes and people with their strategies.

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Leadership update: Pierre Nanterme will become new Accenture CEO

Pierre Nanterme will become Accenture’s chief executive officer on January 1, 2011. He is currently group chief executive of Accenture’s Financial Services operating group, which serves clients in the banking, capital markets and insurance industries. He is also a member of Accenture’s Executive Leadership Team.

“This is the right time to further strengthen Accenture’s global leadership. Accenture is on a solid growth trajectory and is better positioned for the future than at any time in our history,” Green said. “Pierre’s significant involvement in both developing and delivering our growth strategy — and his tenure as a senior leader in our company — all point to a seamless transition.  I look forward to working closely with Pierre as he accelerates the execution of our business strategy and guides Accenture through our next phase of growth.”

Sir Mark Moody-Stuart, lead director of the Accenture board, said, “Pierre possesses all the qualifications that we believe are critical to lead Accenture — including a keen understanding of the global marketplace and competitive landscape, a deep-seated commitment to serving clients and delivering value to shareholders, and true passion for Accenture’s people. Speaking on behalf of the board, we look forward to working closely with Pierre in his role as chief executive officer.

More on the announcement from the following publishers:

Who is Pierre Nanterme?

Pierre Nanterme, 51, is based in Paris. He currently serves as group chief executive of Accenture’s Financial Services operating group, which serves clients in the banking, capital markets and insurance industries. Prior to assuming his current role in September 2007, Mr. Nanterme served as Accenture’s chief leadership officer, with primary responsibility for Accenture’s human capital strategy as well as the design and implementation of its highly regarded global operating model. In that role he was also actively involved in framing Accenture’s client-service model and global strategy.

As part of the Gallia region of Accenture (France, BeNeLux), I am personally very proud to see a man coming from this region to become the CEO of the company.

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The Future of HR

The struggle of HR for a seat at the table is unmatched in many organizations.

While occupied in a safe environment focused on administration, reporting, employee matters and management support, many HR professionals proclaim the ambition of wanting to be a strategic business partner. Not only is it important that HR professionals will realize their personal ambition; A profound HR perspective is crucial for a people strategy that generates true competitive advantage.

Historic Challenge

Our economy is facing unprecedented challenges. We are in the midst of a digital revolution, the Internet revolution has only just begun, aging baby-boomers are struggling with Generation Y and we are in the midst of a climate and economic crisis. From a professional human resource and organizational development standpoint these developments could hardly be better;-) Organizations are in desperate need of a culture that fosters innovation and creativity on all levels. And organizational structures need to adapt to outsourcing and globalization.

Value HR

How does this affect the area of HR? First of all – as progressive businesses as Google and Microsoft start to understand – talent is the critical success factor for growth, market share and innovation. Also Accenture’s CEO confirmed that the talent and the capability to deliver are their differentiators in the marketplace. In an environment where talent is the sustainable competitive advantage, developing people effectively is equal to immediate value creation.

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What does Accenture do?

Accenture is a global management consulting, technology services and outsourcing company. We collaborate with clients to help them become high-performance businesses and governments. Now there’s a video which makes who we are and what we do come to life in everyday, exciting examples. I think it makes clear Accenture, although sometimes not visibly, is the driving force behind many activities we make use of in our everyday lifes. Did you know? [updated, new video]

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