In the recent published Technology Vision 2012 one of six most important emerging technology trends is that social media are becoming powerful catalysts that are changing the ways customers, employees and partners use technology to interact with the world around them. But most enterprises have yet to catch up to that reality and almost none take full advantage of it.
While enterprises are eager to implement social media and collaboration tools (e.g. web meetings and video conferences) into the corporate communications and management strategies, they struggle to be successful with such initiatives. Although the reasons for failure vary, many can be traced to the difficulty with managing multiple talent and organizational elements effectively across a global enterprise.
In the last couple of years Social Media has become a hot topic on the agenda of many marketeers, PR-managers and consultants with believers and non-believers both being very opinioned about the subject.
If there is one conclusion that can be drawn out, it is that the uprise of Social Media changed the media landscape for good. By empowering the customer to shape the ‘communis opinio’ it allows customers to identify themselves with many brands by engaging in conversations, involving in brand communities and sharing media with each other.
The overwhelming amounts of data organizations face today is not limited to what resides in their collective data centers; it also includes external and largely unstructured data found in e-mails, blogs, and more—much of it generated by third parties.
Turning that wealth of data into usable benchmarks for sound business decisions is a real challenge. Part of the problem is that many organizations are struggling to manage information that extends far beyond the structured data in their data centers. Despite major investments in business intelligence (BI) tools over the last decade, many organizations still make decisions in ad hoc ways and struggle to master analytics.
On January 24th Accenture organized the first Biofuel Round Table titled “From Harbor to Hub: Port integration in the Biofuel Supply Chain” in order to discuss and gain more insight into the ideas, challenges and possibilities to integrate the Port of Rotterdam (and harbors in general) into the Biofuel Supply Chain. With 27 attendees representing 20 organizations including Vopak, Shell and Argos the Round Table started with a welcoming note and introduction by ‘trendwatcher’ –and moderator of the evening– Richard Lamb in the Sky Room of the SS Rotterdam.
The Round Table was organized to provide a comprehensive overview of the Biofuel supply chain, determine how this chain develops based on influences of macro-economic environment and analysed the role of ports in this chain. To fuel the discussion among the audience there was room for discussion with individual statements for each theme after the sessions.
With 260 sessions, debates and briefings at the World Economic Forum Annual Meeting 2012, this year’s theme -The Great Transformation: Shaping New Models- reflects the need for a profound overhaul in the face of a fraying global system and lingering economic malaise.
Federal Chancellor of Germany Angela Merkel opened the event in Davos with emphasizing the urge for Europe to regain global trust and compete effectively on the world stage by reduce state debt and creating harmoniously functioning political structures. As she stated: “What we don’t want is that we promise something that we can’t deliver”. If there’s one word that sums up the mood at the WEF this week, it’s uncertainty.
In below video Accenture Executive Chairman ‘William D. Green’ discussed insights from several panel discussions on how technology drives growth and opportunity and on the importance of building talent and competitiveness.
Growth in Emerging Markets One of the most discussed topics this year was the search for growth in emerging high-growth markets. The search for growth opportunities in emerging economies is no longer a matter of choice; it has become a necessity. Read more…
Business leaders now accept that their organizations’ future success is bound up with their ability to keep pace with technology. CIOs have to play a key role in helping these business leaders recognize and seize the opportunities enabled by new trends—but the price of progress will have to be paid, along with new risks assumed.
This week Accenture published its Technology Vision 2012, an annual outlook of the most important emerging technology trends that are predicted to have a critical impact on businesses; a distillation from the experiences of our research teams and the input of our clients. The emerging technology trends are outlined so forward-thinking CIOs will use these to position their organizations to drive growth and high performance, rather than just focusing on cost-cutting and efficiency improvements.
What great transformations will the world see in the next decade?
Tomorrow marks the kick-off of the 42nd edition of the World Economic Forum (WEF) Annual Meeting which will take place January 25-29 in Davos, Switzerland under the theme The Great Transformation: Shaping New Models.
Over 2,600 top officials from leading private-sector companies, governments, nonprofit organizations and academic institutions will gather to discuss the increasingly complex, interdependent and fast-paced era we live in whereby leaders return to their core purpose of defining what the future should look like, aligning stakeholders around that vision and inspiring their institutions to realize that vision. Ahead of the event Accenture CEO Pierre Nanterme outlines 3 trends that are driving this global transformation.
Like last year, Accenture Chairman Bill Green was once again invited to share his vision and opinions and will moderate a panel session entitled A Smart Growth Solution that examines how technological advances drive economic growth and employment.
In the wake of the recent recession, consumer behavior has changed substantially. Expectations of customers globally are accelerating: they expect the highest product quality, more value for money and better tailored service. Like stated by my colleague Jort Possel in his previous blog post: “Consumers are connecting in more than one way and on multiple devices, consuming more content, and doing it all on the go”.
With the explosive growth of online, mobile and social media channels, customers choose their interaction channel of preference and demand a seamless multi-channel experience. To sustain high performance and growth through uncertain times, companies will need to work harder and smarter to find and capitalize on growth opportunities and to provide a great customer experience.
A new year brings new hope, new chances, and new energy - or as the Dutch say – ‘nieuwe ronde nieuwe kansen’! At the start of 2011 I selected five key service themes for the focus of 2011; these unfortunately did not all play out over the course of the year. But one must not get disappointed in the lack of progress. One must smarten the goal and move forward…
For 2012 I have selected three service themes which are going to monopolize the conversations both on the blog and on location with our clients. In order of personal importance;
In the past five years, Accenture’s Consumer Electronics Study has researched consumers’ preferences for technologies and services. As innovations in technology continue, it doesn’t appear that consumers’ affection for technology will fade anytime soon. With mobility as the latest trend in consumer technology, hardware and content providers enjoy a booming market that shows no signs of slowing down, at least in the foreseeable future.
Accenture’s 2012 survey of more than 10,000 consumers across 10 countries shows consumers are making their networked lives more robust. They are connecting in more than one way and on multiple devices, consuming more content, and doing it all on the go. Specifically, this research has identified 5 trends for manufacturers and service providers to consider as consumers strive to be always connected. Below I will discuss three trends of these trends in more detail.
Herwin Wevers: Interessante post Remco, dank je wel. En ik ben het absoluut met je eens dat een connectie van BRM met case management functionaliteit van...Read the full comment
Tuffy Habib: It would be much easier to innovate into new technologies if the risk of doing so wasn’t as great as it is which I play mostly on US...Read the full comment