Today we launched our new advertising campaign.

Using bold and surprising visual metaphors, this new campaign extends our longstanding High Performance Business brand positioning. The campaign highlights some of the key drivers of high performance: sustainable success, innovation, organizational agility, and operational excellence.

On accenture.com we’re sharing a selection of the new ads.

We recently got Telepresence installed in our Amsterdam office. All our France/BeNeLux Marketing MT meeting for example are now through Telepresence instead of conference call. A huge improvement and scary how real the ’shared room’ is. lees verder…

Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience. This is the main outcome of Accenture’s second annual Global Broadcast Consumer Survey. lees verder…

I posted this yesterday on one of our internal blogs.

Day before yesterday Boris and Patrick visited our -as they say- big, shiny and expensive office in Amsterdam to talk about our Innovation Awards program. Boris wrote a nice piece on our discussions. Although I do not agree with all he writes (I see myself more as an innovator/entrepreneur than manager), he makes a good point.

Photo by Boris

Accenture is organizing the Innovation Awards for the second time. Last year’s jury voted Hyves (most innovative company) and Sellaband (‘best’ innovative concept) as most promising innovations in the Dutch Media and Entertainment industry and received the ‘Blauwe Tulp’ (Blue Tulip) award. Ikoptv was awarded with the ‘Publieksprijs’ (Public’s price).

This year, the award for ’best’ innovative concept and the ‘Publieksprijs’ will be maintained. Next to the Dutch Media and Entertainment industry, the Dutch Communication industry will now also be invited to participate. Because of the industry’s rapid changing market everyone – so also last year’s concepts – can subscribe and has a chance to win the ‘Blauwe Tulp’ award.

The winning concept has the privilege to name itself the ‘best’ innovative concept in the Dutch M&C industry for one year. Besides that, various PR activities will be undertaken to enhance the brand awareness of the concept. So to all innovators - submit your concepts here!

We’re teaming now with the guys from The Next Web for this edition. They have a great eye for innovation and have a platform that links well with the Innovation Awards program. Besides that, they’re fun guys to work with. Looking forward to the next few months on this.

My great colleague Richard Wilkinson, who I met at LeWeb3 in Paris last year, could not keep his hands off his computer during the holidays last week. He loaded the Accenture Office Locations in Google Maps and Google Earth. Some minor errors, but the result is already a pre-trip destination we can all use. Thanks Richard.

Great to see Tiger Woods win the ‘Accenture golf tournament’.

Accenture is a global umbrella sponsor of the World Golf Championships and the title sponsor of the series’ season-opening event, the Accenture Match Play Championship. With a display of amazing skills, Tiger won his third Match Play Championship on Sunday. The 36-hole championship match was the largest margin of victory in a final in the 10-year history of the World Golf Championships (WGC) event.

His other Accenture Match Play Championship wins were also against Americans, David Toms (2003) and Davis Love III (2004). lees verder…

Data centres are computational workhorses which can greedily gobble up to 100 times more power per square foot than your average office.

The Green Calculator that Accenture Technology Labs’ researchers have developed will determine how much a company would save if it took actions like reducing travel and investing in collaboration technologies, improving energy use at data centers or changing temperature settings. lees verder…

Bouwen aan High Performance Business -
De prestaties van de AEX bedrijven in het nieuwe millenium.

Dit is de titel van het onderzoeksrapport dat gisteravond gepresenteerd werd door Wouter Koetzier en Shikko Nijland, respectievelijk Strategy Consulting Lead en Corporate Strategy Lead van Accenture Nederland.

Accenture Nederland heeft gedurende 2007 een uitgebreid onderzoek uitgevoerd naar de prestaties van alle AEX-bedrijven in Nederland, vergeleken met die van hun buitenlandse concurrenten, over de periode van 2000 tot en met 2006. lees verder…

Dave Winer’s talk @ LeWeb3 was not anything special. It was basically catching up on his recent activities. One thing he did talk about though, was his new endeavour which now appears to be called FlickrFan. lees verder…