Today we launched our new advertising campaign.

Using bold and surprising visual metaphors, this new campaign extends our longstanding High Performance Business brand positioning. The campaign highlights some of the key drivers of high performance: sustainable success, innovation, organizational agility, and operational excellence.

On accenture.com we’re sharing a selection of the new ads.

We had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only……. lees verder…

Had lunch at De Bakkerswinkel this weekend, Roelof Hartstraat 68 in Amsterdam Zuid. My girlfriend heard of this place yesterday and said I would love this.

Riding our bikes through the Roelof Hartstraat, I have to be honest I was doubtful. I know this area pretty well and biked through this street a million times. Just as we left the better part of the street behind us, there it was. An unusual place for a lunch place with character. lees verder…

Great to see Tiger Woods win the ‘Accenture golf tournament’.

Accenture is a global umbrella sponsor of the World Golf Championships and the title sponsor of the series’ season-opening event, the Accenture Match Play Championship. With a display of amazing skills, Tiger won his third Match Play Championship on Sunday. The 36-hole championship match was the largest margin of victory in a final in the 10-year history of the World Golf Championships (WGC) event.

His other Accenture Match Play Championship wins were also against Americans, David Toms (2003) and Davis Love III (2004). lees verder…

Bouwen aan High Performance Business -
De prestaties van de AEX bedrijven in het nieuwe millenium.

Dit is de titel van het onderzoeksrapport dat gisteravond gepresenteerd werd door Wouter Koetzier en Shikko Nijland, respectievelijk Strategy Consulting Lead en Corporate Strategy Lead van Accenture Nederland.

Accenture Nederland heeft gedurende 2007 een uitgebreid onderzoek uitgevoerd naar de prestaties van alle AEX-bedrijven in Nederland, vergeleken met die van hun buitenlandse concurrenten, over de periode van 2000 tot en met 2006. lees verder…

The other day a colleague told me the story of the 10 monkeys. They were all in a cage where a few bananas hang from the roof. Whenever one of the monkeys would take a banana, they would all be splashed soaking wet, which they hated of course. Quickly, they saw through the system and nobody took a banana from the roof.

Then, one by one the monkeys would trade places with monkeys in a cage next to them, which did not have this banana-system in place. When the first new monkey reached to take a banana, the other monkeys got so mad they beat him up. This happened with every new monkey and soon there were all these monkeys new to the banana cage, who knew not to take the bananas but had no idea why, since they had never been splashed. Still – nobody took a banana.

For me, it’s a great metaphor for some of the work done at organizations which do not innovate and re-invent themselves. The people do all these chores because it is custom, but don’t stop to think about the ‘why’. They practice business as usual, just because other say this is the right way. Instead - let’s question everything. Why don’t we take alll the bananas together once. Maybe we’ll get splashed - but at least we will have all the bananas and it will not happen again.

Accenture launched its Web Evaluator two weeks ago. The Accenture Web Evaluator provides a comprehensive assessment of how well companies use their websites to attract and retain customers, support and reinforce their brand, deliver services and generate sales. In creating the new offering, Accenture developed a rigorous methodology that captured information from websites of more than 260 of the world’s most prominent consumer brands, using nine key factors comprised of 33 criteria associated with delivering a high-performing branded customer experience via the Internet. The nine key factors included: search and navigation; information; service; engagement; relationship building; branding; eCommerce; globalization; and number of visitors. lees verder…

June 29. The hype around the iPhone reaches its peak as the phone is available in the US as of today. The time when a phone was nothing more than a commodity you picked up at the only provider never seemed more distant. Question is - can Apple sustain iPhone’s initial momentum over the next four months in areas like volume, price and profitability? lees verder…

Just wanted to quickly update you on Accenture’s Global Content Study 2007 I wrote about earlier.  As written on accenture.com: “It’s now free to download.One result is clear: Web 2.0 is real and here to stay. Content owners should view Web 2.0 capability as a must-have. But many are slow to respond. Competition is fierce, and getting fiercer. lees verder…