Magazine Management Trends recently published the following article on the inseparability of leadership and strategy, and how Anja Montijn-Groenewoud endorses this view in her role as Managing Director of Accenture Netherlands. This article is a translated abstract of that article.
In the last decades strategy has grown apart from organizations and people. Due to the importance of measurability, strategy has become less about vision and implementation by leadership and the role of strategist has been relegated to outsourced specialists.
According to Cynthia Montgomery, professor at Harvard Business School, executives and managers need to embrace the original holistic vision of leadership: what impact do they want for themselves and their organization to have on the world and the lives of their customers?
It is all about passion and motivation as a result of focus. Montgomery emphasizes that managers are not fully aware of these responsibilities: bearing the great responsibility to inspire and for setting an organizational course. She states that managers should not be fixated on beating the competition, because the leader is the strategist who creates market value and value for the stakeholders.
This ‘bottom line’ is also reflected in the believe of Anja Montijn-Groenewoud, Managing Director of Accenture Netherlands. Montijn-Groenewoud emphasizes the importance and pleasure of creating and maintaining connections with customers, partners, employees and, above all, with yourself. According to Montijn-Groenewoud the success of Accenture comes from insights that are not based on product offerings but on customer’s challenges and how Accenture can help them in creating value.