The economic downturn that we have experienced has been to an extent the result of a lack of trust. Trust is an important driver in the purchasing process, both for consumers and businesses. Trust that the product will fulfill the cusomer needs that the consumer expects, trust that the company will fulfill it’s financial commitments before doing business with them, and the expectation that your money will still be there in 2 years if you put your money in the bank now.

In this era of uncertainty, trust is an important, but sometime still undervalued, asset for understanding how your business can achieve high performance. At a time when trust in business has suffered significant damage, Accenture outlines the issues and recommends a concrete strategy for building, measuring and improving an organization’s trustworthiness in a new study that Accenture has launched, titled: “Trust: Managing the scarcest commodity of all for high performance”. Read more…