United Nations Global Compact and Accenture have released a report  based on a global survey of more than 750 CEOs and in-depth interviews with 50 of the world’s foremost CEOs in a range of industries and geographies on sustainability.

In this video CEO’s who took part in the UN Global Compact-Accenture CEO Study 2010 talk about the key findings and the challenges and opportunities that lie ahead for business.

If you are interested in ordering your own copy, please visit the Dutch sustainability site.

Other insights from the research, the largest CEO-based study on sustainability of its kind to date, include:

• 93 percent of Global Compact CEOs see sustainability as important to their future success.
• Performance gaps exist between those who agree with the importance of embedding sustainability into the business and those who report success with that objective. Execution is key.
• Re-establishing consumer trust is the immediate issue. Seventy-two percent of executives cite “strengthening brand, trust and reputation” as the strongest motivator for taking action on sustainability issues.
• Technology, collaboration and a deeper understanding of consumer desires are critical success factors in the coming years.
• The investment community must more effectively factor progress toward sustainability into valuation models.
• CEOs believe that we are moving toward an era in which businesses will no longer focus purely on profit and loss as the primary means of valuation, but rather take into account also the positive and negative impacts on society and the environment.

If you want to get in touch with us about this report or about local sustainability services, please contact Jeroen van Heiningen