Intermediair, the largest magazine for highly educated (young) professionals in the Netherlands, published it’s annual corporate image research titled ‘Intermediair Imago Onderzoek‘ on the 50 most popular/favorite employers to work for. Based on an independent research asking over 3300 professionals to name 3 companies they would like to work for (on top of mind), Accenture this year jumped 10 ranks up to #37 in 2011.

According to Job Mensink (Brandgiving) valuable employer branding cannot be achieved with expensive media campaigns any longer. Conversations facilitated by social media play an increasing role in the image of companies, says Mensink. With the rise of social media, employees are more willing to talk (with eachother and peers) about the company they work for, and that is most important for an corporate image. It’s not about creating an image, but about companies staying close to their core values.

Even more remarkable is that Accenture is listed as most favorite employer in the consultancy sector for the 3rd consecutive year. These results follow earlier recognitions in 2011 (MC50 and MT500), and is a demonstration of the expertise and professionalism of our people.