We have started the new year with a refresh of our airport advertising globally. Following our overall advertising strategy I wrote about in a previous post, the new creatives continue to explore topical high performance themes: optimizing productivity, capturing unconventional opportunities and enhancing core competence. Appearing across 31 countries—in print, television, online and airport media—the advertising retains its signature balance of wit and insight, as well as its now-familiar use of animal metaphors.
At Schiphol, we have a presence since many years ago at the B pier and LO L1.
The old ad, Play quantum leapfrog, has been replaced by Fuzzy Sheep. The other ad present now at Schiphol is Polar Bear. More information on our airport advertising can be found at accenture.com.
Let us know what you think.
Fuzzy Sheep
Polar Bear
The old banner: Play quantum leapfrog
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Hi Kathleen,
Thanks! So do we. You can download the PDF file, and our other ads as well, on accenture.com – http://www.accenture.com/Global/About_Accenture/Company_Overview/Advertising/Airport.htm
Let me know what you think of the other ads as well.
Jort
I love the Fuzzy Sheep! Is there anyway to get a file copy of the ad?
Thanks all, glad you like them. Do you like our ‘Innovation’ (the chameleon) ad as well? We’re using it now in our daily newspaper campaigns in the Netherlands.
Really excellent creative! I love the use of the mural format.
Hi Jort,
these are looking great! Definitely like the sheep :)
I saw it last week. Great advertisement :)