Creating a PEV market model in the Netherlands

Posted on May 2nd, 2011 at 4:29 pm by Maikel van Verseveld | Link | Comments (0)
Theme: Latest Post, Sustainable Performance | Tags: Dutch energy sector, Electric vehicles, energy, PEV, PEV market model

Click to view full size PEV market model

Recently Accenture conducted a study for two Dutch energy organizations to design the market model for Plug-in electric vehicle (PEV) charging infrastructure in the public domain. The market players involved realized the importance of stakeholder input (from traditional utility players to car manufacturers and fleet owners) to create a widely supported market model. Therefore, we conducted the study, consulting 43 companies and organizations from eight different industries, to gauge their preferences and insights.

Important outcomes from the broad consultation included:

The widely accepted condition that customers must have easy and full access to charging spots in the public space.
Customers from abroad must have access to those charging spots.
A strong preference for an open market, which would include giving a variety of providers access to one charging station and would enable wide customer choice with regard to payment methods, including ATM cards, “cash-on-a-card” (pre-paid payment cards) and other methods.

Based on the information gathered, a preferred market model was selected. The market model is in many ways comparable with the market model used in the telecommunications industry. It describes the segregation between ownership, local operation (operator) and charging services (provider) at the charging spot. Within this model, the charge spot operator is responsible for operating the charging point and for settlement. The operator is also responsible for granting access to the charging station. The provider, in turn is (as in the telecommunications industry), responsible for the customer. The provider has a contract with the customer offering full access to charging spots, and is responsible for cost settlement with both the customer and the operator.

The model is an extension of the current market model in the Dutch energy sector, which offers optimal service and freedom of choice of energy supplier for the customer. It is expected to stimulate new market entrants to participate in the electrification of transport as it supports access to all, therefore supporting competition and innovation.

For further information about PEVs, PEV landscapes, pilots and business models visit: http://www.accenture.com/nl-en/Pages/insight-changing-game-plug-in-electric-vehicle-pilots.aspx or download our published research report titled: Changing the Game: Plug-in Electric Vehicle Pilots.