Today Accenture launched the new global brand campaign to take its successful “High performance. Delivered.” positioning to the next level. After last year’s advertising campaign which featured photographs of animals — giraffes, sheep, elephants and polar bears — as metaphors to bring to life the Accenture brand theme, the new campaign demonstrates the full depth and breadth of Accenture’s global capabilities, and how we leverage our industry expertise and leading consulting and technology capabilities to create significant, tangible business value for clients. In the Netherlands, we kicked off our new advertising campaign with a series of ads in today’s Innovation issue of FD Outlook.
With clear headlines and “bold colors”, the campaign focuses on results-focused case studies featuring clients, which are being leveraged across a variety of marketing channels, including advertising. Prominent among these case studies, is Anglo-Dutch company Unilever, focusing on how Accenture helped the global consumer goods company to leverage technology to simplify, standardize and unify business processes across more than 100 countries — resulting in €1 billion in savings for Unilever.
In addition to leveraging engaging imagery, clever copy and a bold color palette, the new brand campaign features the Accenture symbol — “>” — which has been part of the company’s logo for more than 10 years. The campaign includes print ads, posters in 73 airports in 35 countries, outdoor ads, digital ads, social media and video clips of case studies. Images from the ads will also be displayed in 200 Accenture offices around the world.