I received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me. Opening it shows a contraproductive banner for Casale media. At least, for me.
I always thought they were quite on top of things, with various media innovations and good presence on events like LeWeb3. Maybe they should inform their ad agency as well that you don’t control the places people see your brand online. You don’t have this control, you don’t own the communication funnel. You are a player in the larger communication landscape, just as your target audience is. Casale Media: old habits die hard.