Posts Tagged ‘Customer retention’

The self-directed customers in 2012

Blog post written by Anke Schlichting. Anke is a former blogger on Blogpodium and Financial Service Technology lead Accenture Netherlands till January 2012.


As banks are still returning to more orderly trading positions in the aftermath of the financial crisis in early 2009, it becomes clear that they are now operating in a new environment. An environment where the economic fundamentals are changing, and even more significantly, so is the customer.

Expectations of customers globally are accelerating, with Accenture’s 2009 Customer Service Survey indicating that these have risen faster across service sectors in the last 18 months than in the previous five years, and that two in three consumers globally switched service providers in some sector during the last year. Accenture recently conducted the “Customer 2012″ Banking survey among 50 senior retail banking executives at major banks globally. The survey results describe a new world for banking in which the customer has finally taken control of center stage.

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Insurers’ need for Consumer-Focused Innovation

For decades insurers cherished their reputation for conservatism because individual and corporate customers demanded solidity and constancy from the recipients of their premiums and investments. But things have changed. Today, the more conservative insurers are under threat, and innovation has emerged as the key to future success.

The first part of Accenture’s global Consumer-Driven Innovation Insurance Survey 2011 conducted in 13 countries of over 7,000 insurance consumers reveals that 90 percent of consumers are either “very” or “somewhat satisfied” with their insurers. They are fairly satisfied with and have high expectations of their insurance providers, which sounds very promising, but compared with an earlier survey the “satisfied” level has declined by 21 percent since 2009. An other interesting finding is that 33 percent of the respondents in the 2011 survey say they are unlikely to recommend their life insurance providers to others.

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