“All companies have to innovate, are desperate to innovate, but they don’t know how to innovate.”

During yesterday’s SIME Amsterdam 2011 event at the Beurs van Berlage, I had the opportunity as the initiator of the Accenture Innovation Awards to take a look on the state of innovation in the Netherlands in my Masterclass “How to win in Innovation Awards 2012″. In this collaborative event, we discussed a few selected concepts from past winners of the Innovation Awards.

During the 45 minute session, the participants -consisting mainly of brand new start ups and eager to learn how to win the Innovation Awards- were actively involved in the discussion on the criteria to win the Innovation Awards, how to create breakthrough innovations and how to measure innovation, success and potential. When asked who is going to enroll for this year’s edition, a large part of the audience raised its hand and we have already received some extra registrations on the website. Read more…