We are living in a hyperconnected world. In an era where consumers are making their networked lives more robust. They are connecting in more than one way and on multiple devices, consuming more content, and doing it all on the go. Regardless of age, they are ‘always on’ and in contact with others, 24 hours a day, 7 days a week.
As the world is changing rapidly, organizations need to stay in the game by investing in digital capabilities. During the Emerce E-day 2012 Accenture had the opportunity to give an exclusive virtual session on the emerging ‘Always on’ trend and how organizations can become Social Enterprises in order to win the hearts and wallets of today’s consumers.